Services

Corporate Strategy

A Strategic Plan is a company's game plan for winning; it maps out the actions a business must execute to outsmart the competition, charm customers and increase shareholder value. In addition to mapping out the actions of the executive team, an effective strategy inspires and mobilizes employees. Ownership of the strategy lies with the top executive.

Strategic planning should follow a common sense approach and state the "big picture" perspective of top management, as well as specific objectives that are applicable to individual employees. A typical strategic plan should consist of the company's vision, mission, core values, goals, financial projections and action plans. In order to succeed, a strategic plan must be realistic, focused on targets and achievable.

Childress & Associates'  approach to Strategic Planning is to spend less time on deliberating about strategy and more time on execution. We believe that strategy should be an approximate course of action that gets frequent revisits and refinement. Strategic planning should be an ongoing, iterative process; not a life-or-death major event.

Our process for strategic planning is simple and has a consistent track record for getting sustainable results. By design, our strategies are focused on execution.